I wanted to create a separate entity for some of my other Internet-based business ideas.  I figured it might not be a bad idea to have a separate business structure from a liability standpoint too.  I had a lot of ideas initially about what I would want to do.  This ideas included authority niche websites, drop-shipping, wholesaling, private label, coaching, online courses, podcasts and the list went on.  But, after a lot of brainstorming, I finally picked a couple of ideas to get started with.

The first was niche websites.  This really appealed to me because I like to build websites using WordPress.  The second reason was because it focused on SEO techniques and content marketing.  Finally, it could be a passive income using strategies like ads and affiliate links.

The second idea was wholesaling and private label.  I did a lot of research but decided to broaden it and work on eCommerce solutions that could have varied sourcing, selling and fulfillment methods.

Sometime during this research, I started looking for available domain names.  I can’t remember the brainstorming that lead to the words “dark creek” but needed to add the work “media” to get an available domain name that also didn’t have anything similar on a Google search.   So, Dark Creek Media was born with the registering of the domain name.